Vision, Mission & Values

Our Vision:
To be the leading ASEAN company

Our Mission:
To provide universal banking services as a high performing, institutionalised and integrated company located in ASEAN and key markets beyond, and to champion the acceleration of ASEAN integration and the region’s links to the rest of the world.

Our Values:
Our values are the beliefs that guide our actions as we pursue our vision.

  1. Customer-centric:
    We exist to serve our customers and we sell products and services that our customers understand and value.
  2. High performance:
    We work hard and we work strategically for customers, staff and other stakeholders.
  3. Enabling People
    We empower and align our people to innovate and deliver value in their workplace as well as for the community they serve.
  4. Strength in Diversity
    We have respect for different cultures, we value varied perspectives and we recognise diversity as a source of strength.
  5. Integrity
    We are honest, respectful and professional in everything we do because integrity is the founding value of CIMB